TY  - GEN
AU  - Mr. Irfan Mumtaz K.S. MBA
AU  - UGC- NET
TI  - A STUDY OF BRAND EQUITY ON RETAILER’S BRAND WITH SPECIAL REFERENCE TO BRANDED PRODUCTS OF BIG BAZAAR
PY  - 2015
PB  - Associated Asia Research Foundation
UR  - 
ER  -