@misc{ais_repository_917,
  title = {The Why of the Buy : Consumer Behavior and Fashion Marketing},
  author = {Patricia Mink Rath},
  year = {2021},
  publisher = {Fairchild Books An imprint of Bloomsbury Publishing Inc.},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18416}
}