@misc{ais_repository_8008,
  title = {Creating Value with Big Data Analytics : Making smarter marketing decisions},
  author = {Peter C. Verhoef and Edwin Kooge and Natasha Walk},
  year = {2021},
  publisher = {Routledge 711 Third Avenue, New York, NY 10017},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18320}
}