@misc{ais_repository_7260,
  title = {Advertising Media Planning: A Brand Management Approach},
  author = {Larry D. Kelley and Donald W. Jugenheimer and and Kim Bartel Sheehan},
  year = {2015},
  publisher = {Routledge 711 Third Avenue, New York, NY 10017},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18186}
}