@misc{ais_repository_7160,
  title = {A Study of Brand Equity On Retailer's Brand With Special Reference to Branded Products of Big Bazaar},
  author = {Irfan Mumtaz K.S.},
  year = {2021},
  publisher = {Associated Asia Research Foundation},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:19397}
}