@misc{ais_repository_7100,
  title = {Advanced Customer Analytics: Targeting, Valuing, Segmenting and Loyalty Technique},
  author = {Mike Grigsby},
  year = {2021},
  publisher = {Kogan Page Limited},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:19396}
}