@misc{ais_repository_4485,
  title = {Modeling Markets : Analyzing Marketing Phenomena and Improving Marketing Decision Making},
  author = {Peter S. H. Leeflang},
  year = {2021},
  publisher = {Springer Science+Business Media},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:19334}
}