@misc{ais_repository_4326,
  title = {A STUDY OF BRAND EQUITY ON RETAILER’S BRAND WITH SPECIAL REFERENCE TO BRANDED PRODUCTS OF BIG BAZAAR},
  author = {Mr. Irfan Mumtaz K.S. MBA and UGC- NET},
  year = {2021},
  publisher = {Associated Asia Research Foundation},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18312}
}