@misc{ais_repository_2408,
  title = {Storynomics : Story-Driven Marketing in the Post-Advertising World},
  author = {Robert McKee and Thomas Gerace},
  year = {2021},
  publisher = {Hachette Book Group},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18266}
}