@misc{ais_repository_2384,
  title = {The Definitive Guide to Customer Relationship Management (Collection)},
  author = {V Kumar and Richard R. Hammond},
  year = {2021},
  publisher = {Pearson Education Limited Edinburgh Gate Harlow CM20 2JE United Kingdom},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18407}
}