@misc{ais_repository_2137,
  title = {Retail Branding and Store Loyalty : Analysis in the Context of Reciprocity, Store Accessibility, and Retail Formats},
  author = {Bettina Berg},
  year = {2021},
  publisher = {Springer Science+Business Media},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18378}
}