@misc{ais_repository_1808,
  title = {Retail Marketing and Branding: a Definitive Guide to Maximixing ROI},
  author = {Jesko Perrey},
  year = {2021},
  publisher = {John Wiley & Sons Ltd},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18386}
}