@misc{ais_repository_1324,
  title = {Vertical Brand Portfolio Management : Strategies for Integrated Brand Management between Manufacturers and Retailers},
  author = {Diederich Bakker},
  year = {2015},
  publisher = {Springer Science+Business Media},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18419}
}