@misc{ais_repository_10712,
  title = {Service Marketing : Concepts, Strategies, & Cases},
  author = {K. DOUGLAS HOFFMAN},
  year = {2011},
  publisher = {South-Western Cengage Learning 5191 Natorp Boulevard Mason, OH 45040 USA},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18395}
}