@misc{ais_repository_10655,
  title = {Social Marketing in Action},
  author = {Debra Z. Basil and Gonzalo Diaz-Meneses and Michael D. Basil},
  year = {2019},
  publisher = {Springer Science+Business Media},
  howpublished = {Repository AIS},
  note = {oai:ais:library-item:18994}
}